Audience Profile

After analysing all of our completed questionnaires, we believe the main demographic would be either male or female but aged between the ages of 21 and 40 as we realised that people under the age of 20 have a a larger interest in the pop music genre rather than the folk music genre as it may seem 'dated' to them. Our preferred audience would be somebody who is in full time employment or a university student as they always seem to be more open minded and they are often prepared to listen to a range of music. We believe that our audience is rather niche, however this aids us when we go to create our music video because we know how to address them directly as well as us knowing how to attract them and appeal to them. Another good thing about having a niche audience is we know exactly what elements they would like to see in the music video.