The Felice Brother - Album Advert

 

For this album cover advertisement that we are going to analyse, we looked at all of the features that are visible to the untrained eye.

To begin with, at the top of the advert the audience is able to see clearly what the bands name is as the text is emboldened so it is made easily recognisable to the audience which they are trying to entertain and inform.

Underneath the name of the band, in smaller text which isn't as easy to read or recognise, the band and the production company have put quotes from certain magazines and newspaper articles. This allows the band to advertise themselves and allows them to promote themselves by showing the audience that they are trying to inform, what other people think of the band and what they think of the new album that they have coming out.

The picture that is the main focus of the advertisement shows the audience a bit about what the band are trying to achieve. By facing away from the audience and being such a distance away in the picture, it allows the band to show what they are about but it also doesn't give away too much. Also, with the band being in the background of the photo, it is showing the audience as little as possible about the actual band as they may want to represent themselves through their music and through their lyrics in the songs.

Towards the middle of the advert, there are two pictures which could be the album front cover and back cover but this isn't made clear so it is extremely difficult for somebody to interpret as although it says the name of the band on the right hand side picture, it doesn't clearly state the purpose of what the photos actually are.

Once again, under the photos towards the bottom, the production team and promotional team have decided to intertwine some quotes from other newspapers and magazines that are able to promote how good the band are and it is also allows them to share peoples honest opinions on the new album.

At the very bottom of the advertisement for the new album, the band and the production company have decided to display where they will be selling the new album (play.com) and who has produced the album and who has had a hand in deciding how the advert will look.

Fleet Foxes - Fleet Foxes Album Advert Analysis

This image that we have chosen to de-construct with the four micro elements is an advert selling the release of Fleet Foxes' new album Fleet Foxes.

As the new album is named after the band, less space is given up telling the audience both the album title and the band name, therefore more space is given up for other important aspects such as the album cover. Another advantage of this is also that the simplicity of the album name means that it will remain in the memory of anyone who sees it as they will not have to remember both the artists and the album name as they are the same. Another striking title on the page is the statement 'THE ALBUM OF THE YEAR' which gains a large amount of the audiences attention as it is the second biggest font on the page and it is a rather bold statement which can be used as anchorage as the audience will remember those words whenever they see the album, which may therefore improve sales of the album. The following pieces of text on the advert are quotes and awards from well known magazine companies which is typical within many album adverts as it proves that the band as well as the album have already been successful among many highly esteemed companies and gives them a higher status and the audience a higher incentive to want to buy the album. The smaller font towards the bottom of the page give the audience the pieces of information which are not necessarily the most important compared to the others however they still have their uses as they tell us the website address, release date and availability of the song. These pieces of information are common within adverts as they are the extra pieces of knowledge which some people may want to know, however their size and placement connotes their lesser importance and inferiority compared to the other pieces of text, therefore they are often looked over and not the primary focus.

The chosen colours of the advert are rather simplistic as the font is white on a black background which has multiple meanings, effects and advantages. For example, due to the simplistic nature the focus is aimed towards the text as well as the album cover, which is exactly what the company want as they pay attention to the important factors of the advert rather than getting distracted by other elements of the page, which is why the least important information is put in much smaller font. Another benefit that it gives is that the font is easy on the eye as the colours do not clash, which makes it much easier for any one to read therefore making it much more appealing as they will be more likely to read it all. There are also some connotations associated with this simplicity, including the fact that it may show their type of music as the typical conventions of folk music are traditional and classic means of music with simple instruments such as banjos and double bass which aren't common in any other genres of music. Therefore this style of writing and background has many different functions within the advert.

The next piece of the advert which has a large significance is the actual album cover which is situated virtually centre of the advert which draws a large amount of attention which is its main purpose as the audience need to know what they are buying. The image chosen for the album cover is rather unique in comparison to  a wide number of other album covers as this one is an old fashioned style painting of what seems to be a lively village setting which has no connection to the band or the title, however the image may again connote their style of music as the image is set long ago which may show the traditional values of their music which are commonly associated with folk music. On the other hand though, most albums usually illustrate the whole band or some of their artists on the cover as it lets the audience put a face to the voices as well as allowing them recognise them in the future, however this image is different as it gives no information about the band themselves which creates a sense of mystery among the audience. The colours used in the cover picture are both bland yet bright as they are a mixture of browns, greens, yellows, blues and reds which give a rather plain feel to the image, yet it stands out in the advert as the background is black which means that the audience are able to pay a lot of attention to the cover as it catches their eye due to its dominance in the advert.

Mumford and Sons - Sigh No More Album Advert Analysis

The album cover that we have looked at here is for one of Mumford and Sons older albums called Sigh No More.

Despite the actual advert being rather basic and simplistic, it actually explains a lot about the band as it displays several features of what the band are trying to achieve which is to show themselves off and to show the music off which is actually on the album.

At the top of the advert, the audience is able to see the name of the band which is displayed in an embolden form. This could be done to grab the attention of the audience and most importantly to make the actual band name stand out so that the audience can witness who this advert is actually advertising.

Underneath the bands name on the album advertisement, the name of the album is displayed in the same way that the bands name is but just on a smaller scale. Despite it being shown in a smaller font size, it is still recognisable as the name of the album to the audience which means that the bands main purpose to inform the buyers has been fulfilled as it is still readable.

Furthermore, below the bands name and their album name, we can see that there are four individual pictures of the different band members. I think that this is a good thing here because it shows that they have their own little thing to do within in the band, for example the person in the bottom right hand corner is the main singer of the band. This isn't easily interpreted and only people who have watched the bands music videos or seen other posters would recognise him as the main member of the band. The photos are all taken with a background that links in with the next one as they are all taken from what looks like a field, which could be classed as a convention for a folk music video, and they also have the sunset behind them, which is naturalistic lighting, and this highlights each individual band member and makes them easily visible to the audience who are looking at the advertisement for this new album.

Displayed towards the bottom of the poster is a quote from the well known music magazine called  NME. This is extremely good advertising for the band as it enables them to promote their new album in different ways. The quote could be taken from the print version of the magazine which means that people who are buying the magazine would have read about their new album and how amazing it is, as the quote says or it could be taken from the digital version of the magazine, so from online, which means that a larger mass audience could have read about their new album because advertisement through the internet is ever growing and it now allows bands to enhance the way they get the news out to their fans and it allows them to get the news out to their fans quicker as well. 

Once again, underneath the quote from the magazine, the band have shown the audience what some of their tracks will be called which are on the actual album. Nine times out of ten, the tracks that are being displayed on the advertisement are the tracks that the band expect to do well of it. The tracks that have been shown on the album did indeed do very well with two of them getting into the top forty of the charts which once again shows that the advertising through posters does work with an incredible effect.

Finally, at the very bottom of the poster, displayed right in the middle is the company that produces the band. The band will have been asked to do this by the producers and distributors so that they can also gain credit for the band and so that they can also gain recognition for actually helping the band do something like the making of a new album.

Major and Minor Institutions Definitions and the history of our institution

Within the music industry, institutions are known as record labels and can either be major or minor depending on their status, influence within society, who they have signed and other factors. Currently (since 2012)  there are three main major instuitutions who control the majority of the Worlds music market shares. These three institutions are Universal Music Group, Sony Music Entertainment and Warner Music Group. However, if a company is not owned by or is not part of these main institutions then they are regarded as Independent/Minor labels, no matter how big they may be, but they are a great start for many bands or artists.

Major Institutions
- These institutions may manage various smaller organisations.
- They are a lot more likely to promote mainstream artists and bands rather than smaller independant artists and bands.
- Any major institution will have more than a 5% worldwide market share for the sale of music videos and songs.
- Due to a substantial finance backing, a major institution they are able to own their own distribution channel.
 - They also have a leading influence within the music industry.
The three major Institutions:

Universal Music Group (Largest)

 Sony Music Entertainment (2nd Largest)

 Warner Music Group (3rd Largest)







Minor Institutions
- These institutions do not have a huge market share like the three major institutions.
- Unlike the major institutions aiming for mainstream artists and bands, minor institutions tend to focus on independent artists and bands.
- As they are not part of the major institutions they must rely on independant funding, rather than the substantial financial backing that the major institutions receive.
- Minor institutions may sometimes co-fund projects with some major institutions to possiblt improve their status, but still not be part of those institutions.
Examples of minor institutions:

 

Bella Union

 

Irregular Records






For our organisation we have chose Island Records to promote our artist.

What media/comapnies does it own? Is this significant?
The media company that we have looked at is Island Records. This company doesn't actually own anything as it is just a company which signs artists and promotes them. However, they have big links with other music comapnies such as The Isalnd Def Jam Music Group (US) and Virgin EMI Records (UK). The fact that the institue doesn't have any companies that it owns isn't extremely significant to us as it has links with other major distributors as well as having a parenting company which is Universal Music Group.

Does it have a production and distribution element?
The actual media company, Island Records, isn't a producer or distributor because they are more of a record label who signs artists. The actual company who distributors Island Records artists songs and upcoming albums is The Island Def Jam Music Group which is majorly based within the USA. On the other hand the production side of things predominantly comes from the artists themselves who are able to expand on ideas they have and form new songs and albums and then they go to Island Records or the Def Jam studios to tell the distributors and producers about their newest venture and then they work together to expand on the newest release.

What artists are signed to them?
Some of the most well known artists who are signed to this record label are listed below:

• Akon
• Angel
• Alex Clare
• Dappy
• Drake
• Dizzee Rascal
• Florence and the Machine
• James Morison
• Jessie J
• John Newman
• Mumford and Sons
• Rizzle Kicks
• Robbie Williams
• Willy Moon

What do you notice about the genre of music?
There isn't much to notice within the choice of music artist that has been signed by Island Records as they have everything from Folk music, which is the genre that we are looking at in depth, to things such as pop music (Jessie J) and R'n'B (Akon).

Would they be a suitable organisation to work with for your project?
We believe that this organisation would be a fantastic group to work with for our project because of the vast amounts of knowledge that the company actually has. By having links with the likes of Def Jam Music Group and other companies like Universal Music Group they will be able to advertise and market our new artist and their new single appropriately which will allow us to meet the genres audience that we are targeting because the distributors will be able to pinpoint what part of the community and fold is actually going to be the most successful place to aim towards.

Summary of Folk Album Digipacks

Mumford and Sons - Babel

Of Monsters and Men - My Head Is An Animal

The Lumineers - The Lumineers

Simon and Garfunkel - Old Friends (Box set)

Mumford and Sons - Sigh No More

For our analysis we decided to focus on the albums above as we believe that they consist of properties that depict what the true genre of folk really is along with contemporary factors. According to Gunther Kress genre is some form of text that is created through the 'structure of a frequently repeated social occasion', which means that they are derived from repeated patterns that are done over many years by different people. These patterns include stock settings, stock characters and stock themes, all of which are known as codes and conventions. As for the chosen albums, the majority have followed this theory as they display many images that are common iconography for the folk genre, such as banjo's and acoustic guitars which are shown in the Mumford and Sons album Sigh No More. 

The albums also conform to generic principles with their positioning, camera work and the characters shown. As for the majority of the album covers, the characters were positioned either in the centre or slightly to the right of the frame which shows that their are some connections among all album covers as it makes it much easier to draw the audiences attention to the band which makes them more recognizable. Furthermore, all of the albums but one show either the band as a whole or part of the band which enables the audience to put a face to the people that they're listening to, as well as selling an image of the band. As the bands/artists are shown on the front cover it follows Propps theory of character functions as they are portrayed as the 'hero/heroes' as they are the main people who are creating the music and who the music will 'follow', thus giving them a higher appeal to the audience. Apart from The Lumineers, the other albums chose mid-shots or long shots as it allows the audience to get a decent perspective of both the artists and the surrounding that they're in which aids the fact that they are not trying to sell themselves but just the music, which is a normal trait among folk music. 

As mentioned previously, there are some exceptions within the folk genre, such as the Lumineers album, which take the traditional folk genre and decide to twist, play and experiment with it which is one stage of genres according to Christian Metz. The imagery of this album is abstract and challenges the normal iconography of folk music. Within the other albums there were images of either instruments or characters or something that links it to their style of music, however this picture of a woman and girl have no relevance to the style of music which may confuse the audience as it challenges their typical expectations of this genre.

The colors used throughout the five chosen albums ranges massively from inverted black and white and normal black and white to bright normal colors used in the Mumford and Sons albums.

Simon and Garfunkel - Old Friends - Box Set (Front cover only)

Front

- The bright red font used for the title is very eye catching and is the most distinctive part of the front cover, so it grabs most of the attention; which is then drawn by the smaller white font of the album cover which is set on a grey background, helping it become a lot more clear and easy to read.

- The colour of the imagery is basic and simple, as well as the actual picture itself, such as their clothing and equipment which helps the audience to focus on the important aspects as well as being very easy on the eye, which attracts the audience more.

- The two artists are sat next to each other gazing off set which connotes their similarity and denotes that they are close friends due to their positioning within the frame.

- The positioning of the two artists also conforms to generic folk industry as the majority of folk bands are shown together as one on their albums.

- The use of musical equipment in the background, along side the plain clothing and setting gives an impression that their music is more important than selling themselves and that music is all they need rather than lots of fame and fortune.

- The artificial lighting is also well used as it is not obvious and not distracting which helps draw as much attention towards the title and artists.

The Lumineers - The Lumineers ( Front and Back covers)

Front
- The cover is both bright yet dark due to its appearance of inverted colour which may suggest that they conform to some folk ideology, yet brings a more modern twist as the two colours are binary opposites.
- Due to the lack of imagery, most of the audiences attention will be aimed towards the title, which is displayed in white, clear font on a black background which both conforms to the natural house style of the album as well as being read clearly, thus being easy on the eye and appealing.
- The photograph seems very vintage and traditional which is very generic within folk music as it symbolises the traditional feeling of the music as it is originally an old genre of music, thus bringing back its originality.
- The randomness of the image is different as many folk bands choose to use images of the band together or single artists, rather than a picture having no relevance to the bands personality or style.

Back
-The use of Roman numerals for each side reinforces this traditional feel of the music which is unique to folk.
- There are no images on the back which may distract the audience from the track list, thus more attention is shown to the most important aspects.
- The style of writing for the tracks continues with the house style which is white and simplistic which gives a relaxing image to the audience, allowing for them to influence the audience.
- The positioning of the text also creates importance as it is large and centred which draws the viewers eye.
- Towards the bottom is all of the information which is less important, thus being the reasons for its much smaller size as to not distract the viewer yet still follow the rules.

Of Monsters & Men - My Head Is An Animal (Front cover only)

Front
- The picture is a long shot which shows the full artist, which connotes that their music shows their whole personality without hiding anything.
- The photo seems rather vintage, due to the grainy looking texture, which conforms to the folk genre as it appeals more to their target audience.
- There are no instruments visible which is not common among other folk albums, yet the clothing chosen denotes his simplicity and freedom which is very common among the majority of folk music.
- The setting of the album also visually aids this idea of freedom among the band as there is nothing more free than the sea.
- The band colours add to the simplicity of the cover, yet also helps the audience focus on the album name and band name in the top left corner as the first letters of the bands name are shown in pink and distinctive font which is unique and creates an image for the band.
- The style of writing is very individual and unique which not only attracts the audience to the most important part of the cover but creates an identity for the band.
- The solidarity of the artist is uncommon among folk music covers as the bands are usually shown as a group rather than individuality as it portrays unity.
- The house submerged in the background connotes that once the album is bought then your house will be filled with their music as well as their freedom which is shown by the sea.

Mumford & Sons - Babel Album ( Front and Back covers)

Front

- All different types of flags in the back may connote that this genre of music may appeal to all types of people.
- The title at the bottom of the cover is in a traditional style font which connotes a traditional style of music and is also rather unique which is used as anchorage as the title will stick with the audience and can be easily identified in the future.
- The colours within the cover are rather bright and lively which connotes that their style of music is also rather lively which is convential for folk music.
- The positioning of the namd is rather contrasting to the people in the background as they have been edited with a blur effect which suggests that their music s fast and lively, whereas tthe bands calm attitude denotes that they are actually calm and shows their natural state.
- The clothing of the band members is rather unique and nomal within the folk industry as they are wearing smart/casual clothing whilst also looking rather rugged with their beards which is common with most folk bands.
- The suitcases in the background convey the idea again that people from all over the world may be interested in their music as suitcases often connote travel and long distances.
- The simplicity of the bands clothing also shows how music comes before image as they are selling the natural image of their msuic rather than trying to portray themselves as objects, which is typical for other genres such as pop, rap and RnB.
- The trasitional style of the builidng in the background again reinforces the idea that their music is simple and original.
- The colour of the font used makes reading the title much easier and is bold which catches the audiences attention whilst not distracting them from the rest of the cover.
- As the text is the same font as their frst album, it shows how Mumford & Sons have a house style which is distinctive and is easily recognisable if seen on a shelf or TV.
- As they are a British band and the album was released in 2013, the bunting in the background reaches out to a British target audience as the bunting connotes patriotsm due to such a patriotic year.
- The camera angle used is a long shot and places the band in the centre which automatically shows their unity and friendship which allows for the audience to attach to them; along side their positioning as two of the artists use an indirect mode of address by not looking right at the camera but look relaxed which allows for the audience to have a feel for the band.
- The two artists on the left use direct gaze which catches the audiences attention and creates a connection with them.
- The use of blurring the people behind and using natural lighting is cleverly used to reinforce the nedd of focusing on the band itself rather than the scenery as they easily stand out.

Back
- The spine of the album is shown as a cream background with black font displaying the album name & band name which makes it much more appealing if seen on a shop shelf.
- The font used on the spine is the same as the front which shows the bands house style as well as enforcing the text as a symbol for the band.
- The recording & distribution logos are shown in the bottom right corner which conforms to all styles of albusm, yet they have been modified to match the album style, thus being turned white.
- The use of the window in the background enforces the front cover as they seem to be the same house, yet they are totally different as the front is the superficial idea of the album yet the back gives information about what the album consists of (songs, copyright information, etc.) which denotes the fact that most buildings don't reveal the whole picture.
- The style of the tracklist shows the songs within white boxes which may connote the building blocks of the house behind as well as suggesting that it will be essential in your home as well.
- The font & colour of the tracks are all following the simple house style, yet some of teh tracks are in bolder writing than others, which, along side the organised approach of the rest of the album makes it look smart & clear.

Mumford & Sons - Sigh No More ( Front cover only)

Front

- The cover suggests that their album is simple and sets off a relaxing vibe due to the vintage and clean scenery, which may contrast to the typical ideology of folk bands being rugged in rural areas.

- Due to the relaxing scenery and having the band stood in a shop window in a plain and solitary town, ideas of a calmer genre are brought to mind which is true in comparison to other genres such as Rock or Pop.

- The boldness of the shop colour among neighbouring darker shops connotes that this band is unique and stands out among the rest.

- The title font is unique and is very identifiable as Mumford and Sons as it is their house style and is used in their other album 'Babel' which means that it is becoming an image for them.

- There are also clear distinctions between the album title and band name which makes it much easier for the audience to distinguish between them.

- The lighting seems natural making the band seem much more real; which is also used along side the fact that they are stood in a shop window which brings to mind' What you see is what you get' thus showing they are not a fake band and they give and show their all.

- The way the bands fashion is portrayed also connotes that the band are connected to folk due to the generic items such as checker shirts, cowboy hats/trilby's and waistcoats.

- The fashion also connotes that the band are a modern twist towards folk music as some members are wearing plain white shirts, accompanied by a cowboy hat, which does not conform to a generic folk stereotype.

- The instruments on display are also extremely generic as most folk music consists of banjo's and acoustic guitars. Also as they are shown on the cover it shows that the band are more focused on selling the music as it is important to them as well as giving the audience some more knowledge of what to expect.

Textual analysis of music videos

Mumford and Sons – Little Lion Man

The Lumineers – Ho Hey

Passenger – Let Her Go

Nizlopi – JCB Song

Tracy Chapman – Fast Cars

·         Introduction- We have analysed five different music videos from Mumford and Sons, The Lumineers, Passenger, Nizlopi and Tracy Chapman; who are all considered as part of the genre ‘Folk’. Throughout all of these videos we were able to identify many similar characteristics that are also associated with the rest of the Folk genre. These similarities include the instruments such as banjos and acoustic guitars; as well as some of the props used, especially light bulbs in the background.

·         What is the relationship between lyrics and visuals? – On the whole, there is no true relationship between the visuals and the lyrics of our chosen songs as they are mainly performance based and do not clearly illustrate any of the lyrics; however there are some exceptions within the genre such as the JCB Song which is animated and illustrates the story of which the child is singing about. Another characteristic is the fact that none of our chosen songs (apart from the JCB song) truly follow the concept of Propp’s theory, as there are no proper heroes or other characters due to the fact that they do not tell a story or set out on a quest which is the general idea of the hero, which consequently means they do not portray Todorov’s theory of narrative. However as they are still the main focus of the videos and are the main characters they still have a hero image about them as they have a sense of power within the song and without them there would be no music video.    

·         What is the relationship between music and visuals? – Unlike the lyrics, the visuals of our chosen songs actually correlate with the music itself, for example with Mumford and Sons as they speed up and become more intense, the camera shots are more close up and have much faster cuts.  Another piece that supports this is the JCB Song, which matches both music and visuals as the speed of the JCB and background all get faster as the tempo of the music becomes more rapid. The cuts used are all effective as they do not appear out of place and work well with the music that’s played alongside. During some sections of music where solo instruments are played, dependant on the mood transmitted, the visuals may differ, for example if only the banjo is played during Little Lion Man then the camera shots and speed of cuts all change until other instruments are introduced.

·         Are there close-ups of the artist and star image motifs – The record company is trying to sell these five artists and bands by using specific images of them from their album covers. This represents them as the ‘Hero’ in Dyer’s star theory to some of the audience as they are considered to be desirable as people want to know them and want to be them. The image of our chosen bands and artists are once again displayed to make our five demonstrators desirable and make the audience want to be them.  The previous videos, in particular Mumford and Sons, represent the band in the same way throughout all of the videos although some of the videos stray away from their particular outlay of videos.

·          Is there reference to the notion of looking?- With in the five music videos that we examined, none of them display the musicians as if they are on sexual display. This is shown in the videos of all five artists/bands because they are all wearing conventional clothing that doesn’t give off any specific sexual essence. As well as they artists and bands not being displayed sexually, the other people in their videos, most notably The Lumineers video, aren’t also displayed in a sexually desirable way either. Some of the camera angles and movements within the specific music videos may imply a sexualised display because a close up camera shot is used so this could be displaying their facial features that could appeal sexually to some members of their target. Another camera movement that may show a sexualised display maybe a tilt which shows off all of the band members bodily features which may show all of the person’s sexual features off. Some of the costumes that the artists wear could portray them as a sexually desirable male or female because if we look closely at the Mumford and Sons video, the main band member has a shirt on which is opened at the neck with two or three buttons being undone so it shows off his chest which some members of the audience may find desirable. However, another example which could be used from the Mumford and Sons video is that one of the band members has a suit on which could also seem sexually desirable to some members of the audience because some women for example find men in suits extremely attractive.

·         Are there intertextual references?- With the JCB Song that we analysed there is only one intertextual reference which is around half way through the song. When the page turns in the story of the text book, a song lyric comes on and it represents what is being sung behind the kid in the JCB. The intertextual reference that is in this video is the cartoon version of Optimus Prime who is from the hit trilogy film series Transformers and also from the well-established cartoon. However, in our other music videos which we analysed, there are no clear intertextual references which are made clear to us.

·         Is the music video performance based, narrative based or concept based?- The music videos which we analysed have a different variety of what base they are. Mumford and Sons, The Lumineers and Passenger are all music videos which are performance based as they are all performed either on a stage (Mumford and Sons and the Passenger videos) or in front of a larger group of people (The Lumineers music video). On the other hand the JCB song is narrative based because when the lyrics of the song are being sung, there are illustrations behind the JCB which portray the things which are being said. For example, when he sings “And the engine rattles my bum like bezurke” the animated child starts to bump up and down in the digger.

·         In conclusion to the music videos that were displayed and analysed, we believe that there are some key features that are followed throughout the folk video scheme. Three of the music videos that we looked at all followed the stereotypical conventions of a folk music video in that it was a performance based video, which means the band is on stage. However,  the other two music videos which we watched followed Todorov's narrative theory which is when the lyrics are usually telling the story that is being displayed on screen. 

Tracey Chapman - Fast Car (analysis)

 

· There is a stage used so this is a performance based music video.

· The guitar is used throughout the song which keeps it ticking over at a slow pace.

· She is singing into a microphone.

· Once again even though she is a female she has a rustic voice.

· Steal pans are an exotic instrument that is used in this video.

· Spotlights highlight her as the main person on stage.

· We constantly see the audience in this music video.

· The colour blue is used heavily in this video to set the mood of the song and the performance.

· Hand clapping is quite influential in this live performance.

Sound

· The guitar and the drums are the most significant instruments within this video.

· There is a strong sense of clapping along to the beat from the audience which adds even more affect to the actual performance.

· There are only a few cords used on the guitar which makes it very simplistic.

· Once again a rustic voice.

· There is always a steady drum beat and there are hardly any big climaxes in the actual song.

Camera shot and movements

· Close ups of Tracy are used throughout but there are mid shots and long shots which are used to show the intensity if the stage and to show that even though the band is up on stage with her she is still quite alone.

Editing

· There are minimal cuts in this video and if there are they are only straight cuts.

Nizlopi - JCB Song (analysis)

MES

· The whole of the music video is animated.

· To begin with there is a animated sketch book and a story is being told so it corresponds to the lyrics as everything pops up as the lyrics are being sung.

· Animated office to begin with.

· A animated road.

· Yellow animated JCB digger.

· The main colour is yellow and its predominantly all black and white with very few other colours used.

Sound

· The guitar is the most clear instrument being used along with the drum which is keeping the beat throughout the song.

· The starting of the truck at the beginning is also key to the story being told.

· Symbols are clear as well in the song.

· At one point in the song there is no music and just the main singer and then the drums integrate with his voice.

Camera shots

· There is a constant tracking shot of the JCB as it moves along the road and up into the clouds at one point as the story progresses. 

· A long shot is always used and there are no other camera shots used in this particular video as it liked to being able to show the complete perspective.

Editing

· A zoom into the book at the beginning is the only piece of editing that is noticeable throughout the animated video and the rest of the video is all straight cuts.

Passenger - Let Her Go (analysis)

MES

· Once again light bulbs are used.

· There is a picture of the band to begin with in the hall way.

· Natural light is used behind the main singer at the beginning.

· Guitars are used throughout the song.

· The majority of people are wearing hats.

· Braces are attached to the men's and women's trousers in the video.

· Foot stomping is once again a key factor.

· A disco ball is featured in this video.

· There is a big party atmosphere in this music video as all of the characters are in the same room.

· Other main instruments are the drums even though they aren't seen in the actual video and the tambourine which is seen.

· Like the previous two videos the main singer has a rustic voice which is rather deep.

· The majority of the characters are all wearing the same clothes come the end of the song.

Sound

· The guitar and the backing singers are the first things we hear and the tambourine slowly gets incorporated as well.

· The actual singing doesn't start till the 16th second.

· There is a constant sound of "Ho...Hey" in the background.

· There is a female singer in the song even though she is drastically drowned out by the males.

· Hand clapping is a big thing in this song and the banjo is also a key instrument.

Camera shots and Camera movements

· Tracking shots down the hall way to the main singer which eventually follows him down the entirety of the hall.

· Long shots are also used in that section of the song.

· A mid shot is used to show all the members in the band but this could also be classed as a wide shot as it shows all of the band.

Editing

· Slow motions are used when the main band member steps on the light bulb but once again like the previous two music videos, no other edits are used.