The album cover that we have looked at here is for one of Mumford and Sons older albums called Sigh No More.
Despite the actual advert being rather basic and simplistic, it actually explains a lot about the band as it displays several features of what the band are trying to achieve which is to show themselves off and to show the music off which is actually on the album.
At the top of the advert, the audience is able to see the name of the band which is displayed in an embolden form. This could be done to grab the attention of the audience and most importantly to make the actual band name stand out so that the audience can witness who this advert is actually advertising.
Underneath the bands name on the album advertisement, the name of the album is displayed in the same way that the bands name is but just on a smaller scale. Despite it being shown in a smaller font size, it is still recognisable as the name of the album to the audience which means that the bands main purpose to inform the buyers has been fulfilled as it is still readable.
Furthermore, below the bands name and their album name, we can see that there are four individual pictures of the different band members. I think that this is a good thing here because it shows that they have their own little thing to do within in the band, for example the person in the bottom right hand corner is the main singer of the band. This isn't easily interpreted and only people who have watched the bands music videos or seen other posters would recognise him as the main member of the band. The photos are all taken with a background that links in with the next one as they are all taken from what looks like a field, which could be classed as a convention for a folk music video, and they also have the sunset behind them, which is naturalistic lighting, and this highlights each individual band member and makes them easily visible to the audience who are looking at the advertisement for this new album.
Displayed towards the bottom of the poster is a quote from the well known music magazine called NME. This is extremely good advertising for the band as it enables them to promote their new album in different ways. The quote could be taken from the print version of the magazine which means that people who are buying the magazine would have read about their new album and how amazing it is, as the quote says or it could be taken from the digital version of the magazine, so from online, which means that a larger mass audience could have read about their new album because advertisement through the internet is ever growing and it now allows bands to enhance the way they get the news out to their fans and it allows them to get the news out to their fans quicker as well.
Once again, underneath the quote from the magazine, the band have shown the audience what some of their tracks will be called which are on the actual album. Nine times out of ten, the tracks that are being displayed on the advertisement are the tracks that the band expect to do well of it. The tracks that have been shown on the album did indeed do very well with two of them getting into the top forty of the charts which once again shows that the advertising through posters does work with an incredible effect.
Finally, at the very bottom of the poster, displayed right in the middle is the company that produces the band. The band will have been asked to do this by the producers and distributors so that they can also gain credit for the band and so that they can also gain recognition for actually helping the band do something like the making of a new album.
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