Front
- The cover suggests that their album is simple and sets off a relaxing vibe due to the vintage and clean scenery, which may contrast to the typical ideology of folk bands being rugged in rural areas.
- Due to the relaxing scenery and having the band stood in a shop window in a plain and solitary town, ideas of a calmer genre are brought to mind which is true in comparison to other genres such as Rock or Pop.
- The boldness of the shop colour among neighbouring darker shops connotes that this band is unique and stands out among the rest.
- The title font is unique and is very identifiable as Mumford and Sons as it is their house style and is used in their other album 'Babel' which means that it is becoming an image for them.
- There are also clear distinctions between the album title and band name which makes it much easier for the audience to distinguish between them.
- The lighting seems natural making the band seem much more real; which is also used along side the fact that they are stood in a shop window which brings to mind' What you see is what you get' thus showing they are not a fake band and they give and show their all.
- The way the bands fashion is portrayed also connotes that the band are connected to folk due to the generic items such as checker shirts, cowboy hats/trilby's and waistcoats.
- The fashion also connotes that the band are a modern twist towards folk music as some members are wearing plain white shirts, accompanied by a cowboy hat, which does not conform to a generic folk stereotype.
- The instruments on display are also extremely generic as most folk music consists of banjo's and acoustic guitars. Also as they are shown on the cover it shows that the band are more focused on selling the music as it is important to them as well as giving the audience some more knowledge of what to expect.
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